29.03.2026
When international darts stars come together while a new leisure attraction celebrates its premiere, the Nürburgring turns into a stage for a truly dynamic event weekend: While the sold-out “Darts am Ring” gala created an electrifying atmosphere with 3,800 fans, the stars of the evening had already tested another stage in advance – the newly opened ring°bowling at the ring°carré.Nürburgring. In the ring°arena, top players such as Luke Humphries, Nathan Aspinall, Joe Cullen, Maximilian Hopp as well as Gian van Veen and Yorick Hofkens delivered high-quality matches. Cult caller Russ Bray added to the goosebump moments, as his legendary “One hundred and eighty!” call echoed through the arena. The fifth edition of the event seamlessly continued the success of previous years and, for the first time, welcomed a completely sold-out crowd. The players first competed in two groups for a place in the semi-finals before Luke Humphries and Nathan Aspinall faced off in the final. In the end, Nathan Aspinall secured the win and celebrated his victory at the Nürburgring. Humphries and Hopp impressed by the Nürburgring’s versatilityEven before the first dart was thrown in the evening, the professionals had already tested the newly opened ring°bowling – and were impressed. “The new ring°bowling is a really cool venue. It’s not just about bowling – you can also play darts, billiards or just enjoy a drink,” said Maximilian Hopp. “I always enjoy coming to the Nürburgring, whether it’s for the 24-hour race or the Truck Grand Prix. For me, it’s a great and versatile event location.”A similar view was shared by the 2024 world champion Luke Humphries, who, together with his teammate Nathan Aspinall, won the bowling challenge: “The Nürburgring is a legendary racetrack, but what really stands out is its versatility. It’s a fantastic location – also for families looking to enjoy different kinds of experiences.”The modern bowling facility at the ring°carré was fully booked throughout the entire opening weekend, underlining the Nürburgring’s growing importance as a year-round leisure and event destination. Eight lanes, complemented by additional offerings such as darts and billiards, create a versatile experience for visitors as well as for corporate events.Following a highly successful event weekend, the Nürburgring now looks ahead to more exciting weeks – with its characteristic mix of motorsport, entertainment and a wide range of B2B offerings, now further enhanced by ring°bowling.
27.03.2026
Just in time for the Easter break, we are opening a new bowling center today, March 27, 2026, under the name ring°bowling at ring°carré on the Nürburgring. Located in the completely renovated building of the former “Eifelstadl” event venue, this marks another highlight in the extensive range of leisure and entertainment options. The facility is operated by Nürburgring 1927 GmbH & Co. KG – a key component of the Nürburgring’s strategic focus as a year-round event, leisure, and B2B destination. The new bowling center offers space for up to 64 players at the same time on eight modern lanes (up to eight people per lane). Various game modes ensure variety – whether for a bowling evening with friends, family outings, children's birthday parties, or company celebrations. Online booking will be available via the Nürburgring website from the opening date. More than just bowling: darts, billiards, sports broadcasts, and snacksIn addition to bowling, visitors can enjoy other games such as billiards and darts. Live sports events are also broadcast regularly, including soccer, NFL, and, of course, motorsports. Comfortable seating areas invite guests to linger, and drinks and snacks are available directly at the lanes. For those with a bigger appetite, the Bitburger Gasthaus and the Italian restaurant Lucia are located in the immediate vicinity. In addition, the Nürburgring eSports Bar, not far from ring°bowling, continues to offer digital racing in high-quality full-motion simulators at ring°carré. With the bowling center, ring°carré is continuing to develop into a leisure and recreation area – for motorsport fans and leisure visitors alike. “A high-quality experience for the entire region”“The new bowling center was designed with a clear focus on quality and an attractive visitor experience,” explains Ingo Böder. "With Brunswick Bowling, we have the world's leading manufacturer and supplier of bowling equipment at our side. The whole thing is complemented by classic leisure games such as darts and billiards – this allows us to create a high-quality, versatile offering for people from the region, visitors to the Nürburgring, and corporate events." The new ring°bowling Center took around a year to plan and build – and on March 27, 2026, it will finally be time to say: Strike!
26.03.2026
Traffic disruptions are expected around the Nürburgring, particularly on Good Friday: Traffic disruptions are expected throughout the Easter weekend, especially on Good Friday. At the start of the Easter weekend on Good Friday, April 3, 2026, several thousand visitors are expected around the Nürburgring. On this day, as well as on the following days of Easter, heavy vehicle and pedestrian traffic is expected on the main access roads to the Nürburgring, in the town of Adenau, and in the surrounding communities. Traffic Conditions:Traffic jams may therefore occur more frequently during arrival and departure.Traffic violations will be strictly enforced. The police will focus on traffic safety and vehicle compliance with regulations, as well as, in particular, the behavior of drivers. Anyone who behaves inappropriately in the Nürburgring area must expect strict enforcement of traffic violations, which may ultimately result in all-day expulsion from the premises or the impoundment or immobilization of vehicles. In addition, if a driver is deemed unfit to participate in road traffic, notifications will be sent to the driver’s license authorities. In cases of danger, the driver’s license may also be confiscated on a case-by-case basis.Illegal parking outside designated areas around the Nürburgring will ultimately result in the vehicles being towed at the owner’s expense. Here, the Public Order Office of the Adenau Municipal Association will focus primarily on illegal parking, particularly in the town of Adenau, in Nürburg, and around the Nordschleife. Drivers are asked to pay particular attention to keeping emergency and rescue routes clear! Traffic rules must be observed; the police and Public Order Office will be conducting intensive checks!
25.03.2026
The Nürburgring is making targeted investments in its future as a benchmark for the automotive industry. With the modernization of T13 and its transformation into the “Test & Performance Center | T13,” the former grandstand located directly on the Nordschleife—at the entrance to Nürburg—has been fundamentally redesigned. A modern infrastructure creates optimal working conditions for engineers from around the world who test vehicles and components here under real-world conditions and use the Nordschleife as a benchmark during official record-breaking runs. The former Grandstand 13, which has not been used as a spectator area for many years, is now the central operational hub for test and development runs on the Nordschleife. This is where the intensive development work of around 50 international companies begins and ends each year—ranging from component testing to full vehicle trials. “T13 is the heart of our industrial use of the Nordschleife. The elite of the international automotive industry works here for up to 17 weeks a year—and the demands on infrastructure and the working environment are correspondingly high,” explains Managing Director Ingo Böder. Comprehensive Modernization – From Technical Infrastructure to AsphaltLast winter, the entire site underwent extensive modernization. In addition to a complete renewal of the asphalt surfaces and technical infrastructure—particularly regarding data and utility lines—the energy and charging infrastructure was expanded with the future in mind. A new photovoltaic system on the roof, along with AVIA high-power charging stations, provide clear momentum toward sustainable and high-performance mobility. As part of these measures, the asphalt surface at T13 was also completely renewed. The building itself was completely gutted and its interior rebuilt from the ground up. An aging existing building has thus been transformed into a modern, functional, and high-quality workplace. “We deliberately chose not just to renovate here, but to rethink the space. The result is a holistic concept that reflects, both functionally and visually, the standards we set for this location,” Böder continued. The modernization of T13 not only strengthened operational performance but also significantly enhanced the building’s exterior appearance. Today, the site stands as a visible statement of innovation, quality, and sustainability—and thus as a fitting setting for the development work carried out here every day. The Nordschleife as a benchmark: From development to measurable performanceA central component of this overall concept is the topic of performance: For the work that begins at T13 finds its high-profile culmination on the track—in the form of official, timed laps on the Nordschleife. These so-called record runs are far more than mere best times: They are an internationally recognized seal of quality for development work under real-world extreme conditions. “If a vehicle performs convincingly on the Nordschleife, that’s a strong selling point for the market. The combination of testing, development, and verifiable performance makes the Nürburgring unique,” says Managing Director Christian Stephani. To ensure maximum transparency and comparability, these runs take place under clearly defined conditions—including notarial supervision, certified measurement technology, and technical inspection of the vehicles. Last year alone, 20 such record slots were allocated, with 14 of them resulting in officially communicated lap times. “The demand shows the significance the Nordschleife holds for manufacturers worldwide. Performance at this level is no coincidence, but the result of intensive development work—and that is precisely where it begins here at T13,” says Stephani.With its investment in the “Test and Performance Center | T13,” the Nürburgring is sharpening its decades-old slogan, “Everyone praises what’s Nürburgring-tested,” as a clear promise for the future. Testing, development, and measurable performance are coming further into focus—and the Nordschleife remains the place where it is decided what a vehicle can truly achieve.
25.03.2026
The 2026 season of the Nürburgring Circuit Challenge (RCN) kicks off on Saturday, March 28, with the “Bergischer Schmied” race. The performance test, organized by the Bergischer Motor-Club e.V. within the ADAC, will take place on the 24.358-kilometer variant of the Nürburgring (Nordschleife + GP short connection). The season opener consists of 16 laps covering a distance of 389.728 kilometers; the race starts on Saturday at 12:30 p.m. on the start-finish straight of the GP circuit. Over 130 entries have been received for the event so far. RCN Series Manager Willi Hillebrand: “We are quite satisfied with the result. At the start of the season, entry numbers are still somewhat lower. However, that will change as the season progresses. Our grassroots racing series remains on the right track. This is also evident from the fact that nearly 200 participants have registered for the series on a permanent basis.” The 16 laps of the first performance test in the 2026 season are divided into: 1 qualifying lap, 2 confirmation laps, 12 sprint laps, and 1 cool-down lap. Refueling takes place in the pit lane; all vehicles may refuel only during the sprint laps and must adhere to the prescribed total pit stop time of 10 minutes. If the time is not met, 10 penalty points are assessed for every second. A lap time of 8:20 minutes must not be undershot. The total driving time for the event is a maximum of 225 minutes. The R4 class is the largest at the season opener with 17 cars. The R2A and H4 classes each have 13 entrants. There are 12 cars entered in the H3 class and 10 teams in the RS4 class. Based on last year’s experience, the number of favorites for the first win of the season and other top finishes is once again quite large at the 2026 season opener: including Michael Luther/Markus Schmickler (Barsbüttel/Bad Neuenahr, BMW M4 GT4), David Vogt (Waldfeucht, Opel Astra TCR), Volker Hanf/Sascha Siegert (Rheinbach/Rhede, Cupra Leon TCR), Andreas Schwarz (Obernburg, Cupra Leon TCR), Sascha Kloft/Heiko Tönges (Zehnhausen/Bell, Porsche Cayman GT4 CS), Moritz Rosenbach (Dörth, VW Golf TCR), Alain Dutronc (Switzerland, Porsche Cayman GT4 CS), and Florian Pröbstl (Hohenpeißenberg, BMW M3). Test and setup session ahead of the eventPrior to the start of the RCN season, a test and setup session for all RCN participants and other interested parties will take place on Friday, March 27. From 9:00 a.m. to 4:00 p.m., the 24.358-kilometer track variant of the Nürburgring (Nordschleife + GP short connection) will be available for test runs by the teams. Schedule “Bergischer Schmied” Friday, March 27, 2026 1:30–7:30 p.m. Welcome Center “Scharfer Kopf” 9:00 a.m.–4:00 p.m. Test and setup run (Nordschleife + GP Short) 2:00 PM Entry to the paddock for RCN participants 3:30–8:00 PM Document inspection (Paddock 1, TÜV Tower) 3:30–8:30 PM Technical inspection (Paddock 1, BOX 1–3) Saturday, March 28, 2026 7:00 a.m.–1:00 p.m. Welcome Center “Scharfer Kopf” 8:15–11:15 a.m. Document check (Paddock 1, TÜV Tower) 8:15–11:30 a.m. Technical inspection (Paddock 1, BOX 1–3) 10:30 a.m. Briefing for new participants (Media Center, TÜV Tower) 11:30 a.m. Drivers’ briefing (Media Center, TÜV Tower) 12:30 PM Start 5:00 PM Virtual posting of results (www.r-c-n.com) 5:30 PM Awards ceremony (Media Center, TÜV Tower)
23.03.2026
While people elsewhere are hunting for chocolate bunnies in their gardens, motorsports fans traditionally find their highlights on the tarmac of the Nürburgring. The Ring’s calendar is far more packed in April than many an Easter basket: things kick off with the four-day Easter weekend (April 3–6), which, as usual, is dedicated to public driving sessions. This is followed by top-tier racing at the third race of the Nürburgring Endurance Series (April 11) and the 24h Qualifiers just one week later (April 17–19). The latter will be enhanced this year for the first time by a round of the German Historic Endurance Championship. The emotional highlight for motorcycle enthusiasts comes at the end of the month with the “Anlassen” motorcycle service (April 26), which brings together thousands of bikers for their season opener. Here are the Nürburgring highlights for April: Tourist Drives at Easter: Four days of driving pleasure in the spirit of mutual respect | April 3–6, 2026 For four days, from Good Friday to Easter Monday, both the Nordschleife and the Grand Prix circuit will be open all day for the popular tourist runs. Those who want to experience the legendary asphalt for themselves pay 35 euros per lap. This year, the driving fun is complemented by a special theme: With a new campaign, the Nürburgring, together with local municipalities and the police, is promoting respectful coexistence throughout the region. At the heart of it is a clear message: “Your Home for a weekend. Our Home for a lifetime.” (translated: “Your home for a weekend. Our home for a lifetime.”) The goal is for all guests to combine their visit to the region with the necessary consideration for public road traffic and local residents. Motorcycle Service “Anlassen”:Between blessings, show performances, and social responsibility | April 26, 2026Thousands of motorcycles together on the Nordschleife: The motorcycle community celebrates its traditional season opener at the Nürburgring on Sunday, April 26. The “Anlassen” motorcycle service is a massive gathering of like-minded people every year, featuring various program highlights that turn it into a true celebration of community. Entertainment will be provided by, among other things, a dealer mile, a new trial show by the AAC Bad Neuenahr, a Doc Scholl rider training session, and safety demonstrations by the Koblenz Police Motorcycle Unit. In addition to the ecumenical service (2:30 p.m.) with a blessing for a great year on two wheels and the subsequent parade around the Nordschleife, the focus is always on a good cause: A blood donation van from the German Red Cross (DRK) and a tissue-typing van from the Stefan Morsch Foundation will be on site. Admission is free as usual. The event starts at 10 a.m., with the paddock gates opening as early as 8 a.m. Racing Marathon: 15 hours of racing action draw crowds to the Nordschleife | April 11 & April 17–19 Two weekends, four races, and a total of 15 hours of racing action in the Green Hell: April features two consecutive endurance racing weekends. The third race of the ADAC RAVENOL Nürburgring Langstrecken-Serie kicks things off on April 11. Fans can look forward to a full field of competitors on the Nordschleife and enjoy insights into motorsport that are rarely experienced: access to the pit lane and the starting grid for the 4-hour race are included in the ticket. One weekend later (April 17–19) comes the big endurance test for the legendary 24-hour race: the ADAC 24h Nürburgring Qualifiers. In two races on Saturday and Sunday, the teams will fine-tune their preparations for the race of the year. A special treat is the four-hour evening race on Saturday, which has been a tradition for years. New in 2026: the German Historic Endurance Championship (DHLM) will hold a three-hour race as part of the supporting program. Here, the icons of days gone by return to the Green Hell. For both events, in addition to standard day tickets, there are also exclusive VIP packages. These turn the day into a unique experience with box seats, catering, and support from Nürburgring insiders. Nürburgring Drift Cup: Precision at the limit in the Müllenbachschleife | April 25–26High-speed sideways drifts, action-packed duels, and an enthusiastic crowd in the stands of the Müllenbachschleife. April marks the kickoff of the 2026 Nürburgring Drift Cup. The European elite will battle for the judges’ favor during the first round from April 25 to 26. These spectacular door-to-door duels demand millimeter-precise control. In the elimination rounds held in tournament format, drivers will battle for victory in various classes through Sunday. Fans are in for a real treat: cars packing up to 1,000 horsepower make the Drift Cup a high-octane experience. Day tickets are available for 25 euros, and the entire weekend can be experienced for 40 euros. Nürburgring highlights in April 2026:• April 3–6: Tourist drives over the Easter weekend• April 11: ADAC RAVENOL Nürburgring Langstrecken-Serie (Rennen 3)• April 17–19: ADAC 24h Nürburgring Qualifiers • April 25–26: Nürburgring Drift Cup (Round 1)• April 25: RCN & GLP (Round 2)• April 26: Motorcycle service “Anlassen”
21.03.2026
The ADAC RAVENOL Nürburgring Langstrecken Serie (NLS) delivered a race in a class of its own at its second event of the year, the 58th ADAC Barbarossa Prize. Around 25,000 enthusiastic spectators lined the Grand Prix circuit and the legendary Nordschleife to witness a historic moment: Formula 1 world champion Max Verstappen made his debut in a Mercedes-AMG GT3. Together with Daniel Juncadella and Jules Gounon, he crossed the finish line first after four hours – a perfect debut, which, however, was to have an unexpected aftermath. Around two hours after the podium ceremony, disillusionment set in during technical scrutineering. During the routine analysis of the Tyre App, the commission discovered that the team had used seven sets of tyres instead of the permitted six. The logical consequence from the stewards: disqualification. Victory was thus handed to ‘Dan Harper’ and Jordan Pepper in the BMW M4 GT3 from ROWE RACING. In a class of his own: Verstappen dominates qualifyingDespite his subsequent disqualification, the pure sporting performance of the world champion and his team-mates remained undisputed. In a top-class field of over 130 cars, Verstappen had already demonstrated his exceptional form in the morning. With a fastest lap of 7:51.751 minutes, he secured pole position. “To be honest, pole was a lovely surprise, especially as I finally managed a lap without traffic and Code 60 at the Ring,” explained a visibly pleased Verstappen. Behind him, Christopher Haase in the Scherer Sport PHX Audi (7:53.725 mins) and the sister car to the eventual winning BMW from ROWE RACING were lurking in second and third places. High tension in the opening stagesThe race itself lived up to the promise of qualifying. Immediately after the lights went out, a thrilling battle broke out at the front. Christopher Haase put Verstappen under immense pressure and, at the end of the first lap, emerged from the slipstream to take the lead. Meanwhile, ROWE RACING demonstrated strategic prowess. Jordan Pepper and ‘Dan Harper’ steadily worked their way up from seventh on the grid. “Finishing on the podium at the Nürburgring is always a success,” emphasised Pepper, still unaware that he would later be declared the winner. He also had sporting words for his prominent rival: “Having Max competing here is great for the sport. He’s an absolute professional who pushes us all. The attention he brings to the Nordschleife is a win for us all.” Comeback runs and class victoriesThere was fierce competition further down the field too. After a furious comeback from tenth on the grid, Falken Motorsport secured third place (which became second following a DSQ). Sven Müller was pleased with the Porsche 911 GT3 R, but noted: “Our race was flawless, even if we were unfortunately still lacking a bit of acceleration compared to the front-runners.” The 48 LOSCH Motorsport by BLACK FALCON team also benefited from the Verstappen team’s misfortune. Their Porsche 911 GT3 R ‘inherited’ the final podium spot and was simultaneously crowned the strongest team in the PRO-AM classification. The team from the Nürburgring Business Park also celebrated victory in the AM classification of the GT3 class (SP9) thanks to drivers Mustafa Mehmet Kaya, Gabriele Piana and Mike Stursberg in another 911. CUP3: Smyrlis Racing prevails in record-breaking fieldIn the CUP3 class, which boasted one of the largest fields of the weekend with a total of 17 Porsche 718 Cayman GT4 CS cars on the grid, there was no getting past Smyrlis Racing’s car number 953. The duo of Oskar Sandberg and Alexander Fielenbach triumphed after 27 laps. They relegated the SRS Team Sorg Rennsport (#959) with Heiko Eichenberg and Calvin de Groot to second place. The podium was completed by the Schmickler Performance team (#950) comprising Horst Baumann, Stefan Schmickler and Kai Riemer. Sandberg was named ‘Driver of the Race’ by the Interessengemeinschaft Langstrecke Nürburgring (ILN), the race organisers and the track commentators for his exceptional performance in the race. SP10: Mercedes victory against strong BMW competitionIn the SP10 class (GT4 cars), nine entrants battled for victory. In the end, the experience of PROsport racing GmbH prevailed: Anton Abee, Yannik Himmels and Jörg Viebahn confidently steered their Mercedes-AMG GT4 (#176) to first place after 27 laps. Second and third places went to the BMW contingent: AV Racing by BLACK FALCON (#177) secured the silver medal, followed by the BMW M4 GT4 from Plusline Motorsport (#155). VT2-RWD: Toyota Supra triumphs in the production carsThings were particularly exciting in the VT2-RWD class (rear-wheel-drive production cars), in which 11 cars lined up on the grid. Here, SRS Team Sorg Rennsport celebrated a resounding victory: car number 524, a Toyota Supra driven by Piet-Jan Ooms, Ionuc Catalin Timis and Thomas Fleming, secured the class win after 25 laps. Following in the next places were the BMW 230i from Schmickler Performance (#55) and another car from Sorg Rennsport, the BMW 330i with start number 514. Conclusion: A world champion caught up in Nordschleife feverMax Verstappen’s farewell sounded like a promise for the future: “For me, the Nordschleife is one of the craziest tracks in the world. I definitely want to drive here as often as possible.” The third round of the ADAC RAVENOL Nürburgring Langstrecken Serie takes place on 11 April. The 57th Adenauer ADAC Circuit Trophy will be run over the classic four-hour distance.
19.03.2026
After the season opener had to be cancelled due to weather, anticipation is now building noticeably at the Nürburgring: This coming Saturday (21 March), the lights will finally turn green at the 58th ADAC Barbarossa Prize of the ADAC RAVENOL Nürburgring Langstrecken-Serie, and 136 cars will battle it out for their place in the Green Hell.To help you plan your visit, we’ve put together all of the key information. Tickets Tickets are available from €25 here Children and young people up to and including the age of 14 receive free admission Travel directions & Road Closures Due to asphalt works, the B 257 is currently closed in the Müllenbach area. 🔁 Diversions: From Wiesemscheid via B 258 towards Nürburgring Via L 94 towards Welcherath Via B 410 towards Kelberg Diversions will be clearly signposted on site. Note: Access to the paddock via the BMW M Bridge will be closed over the weekend. Please use the spectator tunnel entrance or the access to the Historic Paddock instead. LIVESTREAM Meet & Greet with Mascot “Legend” Meet our “Legend” on Saturday, March 21, 2026: Pit walk: approx. 10:20 am – approx. 10:50 am Grid walk: approx. 11:00 am – 11:40 am ring°boulevard: 12:30 pm – 1:00 pm ring°boulevard: 1:30 pm – 2:00 pm Subject to change due to weather conditions. Additional Opening Hours Tourist Drives:Sunday, 8:00 am – 6:30 pmPlease note the new emergency number: +49 (0) 2691 302 9111 ring°kartbahn:Saturday: 12:00 pm – 2:00 pm | 5:00 pm – 8:00 pmSunday: 10:00 am – 8:00 pm ring°kino:Saturday: 2:00 pm – 11:00 pmSunday: 2:00 pm – 11:00 pm Nürburgring eSports Bar:Saturday: 10:00 am – 12:00 amSunday: 10:00 am – 8:00 pm
17.03.2026
The Nürburgring is taking responsibility – not only on its own premises, but also beyond. With a new awareness campaign, the racetrack, together with the municipalities of Adenau, Kelberg, and Vordereifel, as well as the Mayen Police Department – particularly the stations in Adenau and Mayen – is appealing to all visitors to behave considerately and in accordance with the rules during their stay in the region. At the heart of this is a clear message: “Your Home for a weekend. Our Home for a lifetime.” The campaign’s visual motif shows a person in front of a split image: on one side, the Nordschleife as a place of longing for motorsport enthusiasts from all over the world; on the other, a town in the region—such as Nürburg or Kelberg. The symbolism is deliberate. Those who visit the Nürburgring are not just traveling to a racetrack, but to a region that is the permanent center of life for many people. The Nordschleife and the surrounding towns are inextricably linked—infrastructure-wise, economically, and socially. The motif is complemented by the characteristic Nürburgring silhouette, which, as a graphic element, further underscores the connection between the destination and the region. “In terms of content, the campaign deliberately avoids a preachy tone, focusing instead on a change of perspective and empathy,” explains press spokesperson Alexander Gerhard. “While clear rules apply on the Nordschleife to ensure safety and fairness, the provisions of the traffic regulations naturally apply on public roads.” Accordingly, the campaign invites people to put themselves in the shoes of local residents: For visitors, the Nürburgring is a special weekend experience; for the people in the region, it is part of their everyday life. “The Nürburgring is a cosmopolitan place of enthusiasm and international encounter. At the same time, we see ourselves as part of a strong region. For us, responsibility does not end at the Nordschleife exit. Even though we do not perform any official duties outside our premises, it is part of our identity to advocate for respectful coexistence and to raise our guests’ awareness of this,” adds Gerhard. The goal is to work with local authorities and the police to promote an attitude that views consideration and compliance with rules as a natural part of a successful visit.The initiative is based on extensive research and the analysis of comparable best-practice campaigns from other destinations. From this, a unique, regionally rooted communication concept was developed that takes into account the specific situation surrounding the Nürburgring. The message is clear: the Nürburgring, a passion for automobiles, and social responsibility are not mutually exclusive—on the contrary, they belong together. As a major economic driver, the Nürburgring generates significant annual economic value in the hotel, restaurant, retail, and service sectors. Numerous companies in the region benefit directly or indirectly from the influx of visitors. This economic significance makes harmonious coexistence all the more important. The new awareness campaign is therefore intended not only to raise awareness but also to reinforce the understanding that every single individual, through their behavior, contributes to how the Nürburgring and the region are perceived—today and in the future.
