12.05.2026
Everything you need to know about the ADAC RAVENOL 24h Nürburgring from May 14 to 17, 2026. GETTING THERE NOTE: Please follow the signs and instructions from traffic control on site. From Cologne: A1 to the end of the highway From Trier or Luxembourg: A48 to the Ulmen exit From the direction of Koblenz or Bonn: A61 to the Wehr Exit ➡️ Our tip: Carpool and ideally arrive as early as Thursday or Friday. Please plan your visit well in advance. 24h WHATSAPP CHANNEL Get all the important information about the event on the 24h WhatsApp Channel here. SCHEDULES Click here for the current schedule of the 24h Nürburgring. Click here for the fan schedule. FAN GUIDE Click here for the fan guide. MEET OUR NÜRBURGRING MASCOT LEGEND Click here for all the info on when you can meet our mascot Legend. TICKETS ℹ️ All weekend tickets for #24HNBR are sold out. Only day tickets for Thursday, Friday, and Sunday are still available. Anyone who drives to the Ring on Saturday without a ticket on a whim will not be able to purchase an admission ticket on site. Tickets are available—while supplies last—at all open box offices as well as permanently online in the web shop. PARKING INFORMATION Parking zones A1 (Avantpark), B5 and B5a, C7, and D9 are designated for day visitors at the Grand Prix circuit. Parking spaces for day visitors are available around the Nordschleife at the Adenauer Forst and across from the Brünnchen (P96) spectator area. CAMPING INFORMATION ℹ️ After the first two official arrival days, the first on-demand campsites at the Nordschleife are fully booked. Campers should please no longer drive to Brünnchen, Wippermann, Karussell, Pflanzgarten, Schwalbenschwanz, P96, P96a, P97, and P98! An important note for all visitors: To camp, you need both a ticket and a camping wristband. Those who do not have a multi-day ticket cannot use the campsites. Day visitors, however, naturally have access to all spectator areas on the Grand Prix circuit and the Nordschleife. BUS SHUTTLE TIMES Thursday | 8:00 AM – 12:00 AM Friday | 8:00 AM – 1:00 AM Saturday | 8:00 AM – 12:00 AM Sunday | 12:00 AM – 6:00 PM BUS SHUTTLE ROUTES Route 1: Dorint Hotel Scharfer Kopf DSK Truck (Driver Safety Center II) Eifeldorf Hatzenbach / BMW Test Center Schwalbenschwanz Pflanzgarten Brünnchen and back Route 2: Dorint Hotel Scharfer Kopf DSK Truck (Driver Safety Center II) Quiddelbacher Höhe / Hatzenbach Breidscheid Adenau School (Adenauer Forest) Adenau Center Main Street (Zweirad Schmitz) and back STAND NOTICES ℹ️ There are plenty of seats available in the stands – please follow the instructions of the ushers regarding which stands still have capacity. Open grandstands: T3, T4 & T4a, T5-T12a Newcomer ticket grandstands: T10a and T10b OPEN GATES/ENTRANCES GRAND PRIX CIRCUIT Gate 1 (Historic paddock) Gate 11 (Stefan-Bellof-Straße) Gate 30 (Müllenbachschleife) Gate 35 (ADAC OC) Gate 37 (Hatzenbach Tunnel) T3 (BMW M Bridge) T3 (Visitor Tunnel) LIVE STREAMS Click here for the live streams. RADIO NÜRBURGRING Follow the race live on Radio Nürburgring here. FAQ Here you’ll find all frequently asked questions about the 24 Hours of Nürburgring. RING°FANSHOP Here you can find the opening hours for our fan shop.
11.05.2026
The Eifel region is filling up: The first-come, first-served campsites around the Nürburgring have been open since Monday morning, and the first fans have already set up camp at the world’s most beautiful race track. This finally marks the start of the festival week at the ADAC RAVENOL 24h Nürburgring, which is set to become the gathering place for the international endurance racing scene. Even before the first wheels start turning, everything points to an extraordinary weekend: Advance ticket sales were so strong that all multi-day tickets for the 24h were sold out in advance; currently, only day tickets for Thursday, Friday, and Sunday are still available. Very high visitor traffic is expected around the Ring this weekend, and anyone without a ticket valid for Saturday (two-, three-, or four-day ticket) should under no circumstances drive to the Ring on Saturday on a whim. All information and tickets are available here. All important links and information at a glanceFrom a sporting perspective, the 2026 race is taking place under special circumstances. Max Verstappen, one of the most successful Formula 1 drivers of our time, will be competing in the 24 Hours of Nürburgring for the first time. The Dutchman will be driving the Mercedes-AMG Team Verstappen Racing GT3 alongside Lucas Auer, Jules Gounon, and Daniel Juncadella. His debut is drawing worldwide attention, but it’s only part of the story: With 161 entries, the largest starting field in over a decade is expected. In the SP9 class, which is eligible for the overall victory, Aston Martin, Audi, BMW, Ferrari, Ford, Lamborghini, McLaren, Mercedes-AMG, and Porsche are represented—nine brands that promise an extraordinary level of competition at the top. Starting grid of GT3 heavyweightsIn addition to Verstappen’s car, the favorites include the defending champions from Rowe Racing (BMW), Manthey with the Porsche 911 GT3 R, the strong Audi team from Scherer PHX, Lamborghini teams such as Abt, the Mercedes-AMG lineup, HRT with the Ford Mustang GT3, and other top international teams. The fact that the event is once again part of the Intercontinental GT Challenge also adds to the competitive pressure, attracting further strong international participants. Pre-race highlight: New Top Qualifying formatTop Qualifying on Friday offers a first glimpse of the battle for the top spots. In the new, three-stage format, the fastest teams in the top classes will battle it out for the best starting positions—leading up to the final showdown for pole position and the front row. Given the extremely close competition in the GT3 field, this battle alone is likely to be one of the sporting highlights of the race weekend. Action not just in the fight for overall victoryIt is precisely the multiclass racing that defines the character of the 24 Hours of Nürburgring. While GT3 cars battle for overall victory at the front, numerous other classes are competing for their own wins and podium finishes. GT4 cars, Cup Porsches, production cars, and many more share the 25.378-kilometer combination of the Nordschleife and Grand Prix circuit. It is precisely this mix of factory racing, world stars, Nordschleife specialists, and ambitious privateer teams that makes the 24 Hours of Nürburgring so appealing. Festival atmosphere at the Ring – and at homeThe official kickoff for the fan program takes place on Wednesday with Adenauer Racing Day. This is followed by four days of motorsport action featuring the RCN, two rounds of the Touring Car Legends series, and the three-hour second round of the German Historic Endurance Championship. Around the Nordschleife, the atmosphere is defined by a unique festival vibe with creative fans in high spirits. Especially around the Start/Finish area, visitors will also find many fan highlights in the paddock and on the ring°boulevard. Up-to-date information on the program, schedule, travel, parking, and spectator areas is available at 24h-rennen.de, on the 24h Nürburgring WhatsApp channel (24h-rennen.de/whatsapp), and in the digital 24h Event Guide (maps.24h-rennen.de). Live Marathon BroadcastEven if you can’t be there in person, you won’t miss a thing. NITRO will broadcast the race live and in full on free-to-air TV. In addition, the official website at www.24h-rennen.de/live offers a central info hub with a live stream, in-car views, live timing, a ticker, and plenty of other useful information. The race starts on Saturday, May 16, at 3:00 p.m. From then on, it’s 24 hours of full throttle in the legendary Green Hell—at the race of the year!
10.05.2026
What had already been becoming apparent in recent days has now become a reality: All multi-day tickets for the 24h Nürburgring have already been sold out in advance; as of now, only single-day tickets for Thursday, Friday, and Sunday are available. These can be ordered online or purchased on-site. For Saturday, this means: Anyone who does not yet have a ticket valid for Saturday (two-, three-, or four-day ticket) should under no circumstances drive to the Ring on Saturday on a whim. This also applies to campers who have not yet ordered a multi-day admission ticket. The reasons for this necessary restriction lie primarily in the limited capacity of parking lots and camping areas at the Grand Prix circuit and the Nordschleife. The congested traffic situation on the few access roads to the Ring also means that no additional visitors can be accommodated, especially on Saturday. “We are, of course, delighted by the overwhelming support from long-time and new fans, who have literally flooded us this year,” explains 24h Race Director Walter Hornung. “At the same time, however, we are naturally working closely with the Nürburgring and the authorities to ensure an orderly and safe experience for all visitors. That is why, for the first time in the 24h Nürburgring’s more than 50-year history, we had to limit the number of tickets.” ➡️ Anyone who wants to be on the safe side and ensure they get at least a day ticket for Thursday, Friday, or race Sunday should secure their ticket as soon as possible here.
08.05.2026
What role does the 24 Hours of Nürburgring play for companies in the automotive industry? The answer lies not only between the starting grid and the checkered flag, but above all in the development work that precedes the big event. Because before the battle for positions begins at the ADAC RAVENOL 24 Hours of Nürburgring, the Nordschleife serves as the central testing ground for performance under real-world extreme conditions—and at the same time as the interface between development, motorsports, and production vehicles. The unique combination of length, track characteristics, and weather conditions makes the Nordschleife a place where motorsports, industry, and product development are directly intertwined. What is proven here stands the test not only in competition—but also on the road. “The 24 Hours of Nürburgring is one of the most important motorsports events worldwide”Christoph Sagemüller, Mercedes-AMG Motorsport For Mercedes-AMG Motorsport, the 24 Hours of Nürburgring is far more than just a single event. “The 24-hour race at the Nürburgring is one of the most important motorsport events worldwide for us—not only historically, but above all strategically,” explains Christoph Sagemüller, Head of Mercedes-AMG Motorsport. What matters most is not just the result, but performance under real-world conditions: “Overall victories like those in 2013 and 2016 are clear proof of our brand’s performance.”The foundation for this is laid on the track itself. The Nordschleife is considered the ultimate endurance test—and a development platform at the same time. “What works here works under almost all conditions,” says Sagemüller. The insights gained there flow directly into production vehicles—for example, in the areas of driving dynamics, durability, and performance under extreme conditions. Motorsport and production are closely intertwined in this process: “Our goal is to credibly bring performance from the racetrack to the road.” Testing and development work for the performance brand therefore takes place on various levels. As part of the Nürburgring’s official test and development runs, AMG spends up to 17 weeks a year on the Nordschleife. One of the most spectacular results of this work: the Mercedes-AMG ONE—to this day, the fastest production vehicle on the 20.832-kilometer-long Nordschleife as part of the Nürburgring’s official record runs. Also developed on this legendary asphalt: the Mercedes-AMG GT 63 PRO, the so-called “Beast of the Green Hell.” To this day, experienced race car drivers pilot visitors from all over the world around the Nordschleife in this vehicle as part of the Nürburgring’s co-pilot drives—a direct translation of development into a tangible brand experience. “An oil brand that performs on the Nordschleife is more than suitable for everyday use”Martin Huning, RAVENOL For suppliers as well, the Nordschleife and test and development drives are a central part of their work. RAVENOL uses the track specifically to test and optimize products under real-world conditions. “We are constantly developing new products and want to test them exactly where they will later be used,” explains Martin Huning, Director of Motorsport at RAVENOL. The Nürburgring is far more than just a test track: “Everyone knows about the special challenges of the Nordschleife. An oil brand that performs here is more than just suitable for everyday use.” The close connection between testing and competition is particularly evident in the context of the 24 Hours of Nürburgring. As a title partner, RAVENOL is firmly established and supports a large portion of the vehicles in the legendary race. “In addition to a well-coordinated team and experienced drivers, what’s needed above all is a reliable overall package—and that includes the right operating fluids,” says Huning. “The Nordschleife tests the vehicle, driver, and tires all at once”Alexander Kühn, Goodyear Goodyear shares a similar perspective, as its tires must prove their performance under extreme conditions. For the tire manufacturer, consistency is the top priority at the 24 Hours of Nürburgring. “It’s not about delivering maximum performance for a few laps, but about building reliability and trust over 24 hours,” explains Marco Lo Prato, Manager of Global Communications – Racing at Goodyear. The Nordschleife serves as a “living laboratory” where technologies must prove themselves under real-world extreme conditions. “It tests everything at once—the car, the driver, and the tires,” says Lo Prato. It is precisely these demands that make the Nürburgring a benchmark that extends far beyond motorsports: “The insights from racing flow directly into our production products. What works here builds trust—even in everyday life.” The Nordschleife as a benchmark for development It is no coincidence that even experienced teams and manufacturers return to the Nordschleife every year for targeted testing. With its 73 turns, ascents, and descents, as well as a varied mix of technical sections and high-speed stretches, the Nordschleife constantly presents new challenges for drivers, vehicles, and technology. Added to this is the unique challenge of the 24 Hours of Nürburgring itself: heavy traffic with vehicles of vastly different performance classes, changing conditions day and night, and a race distance that demands the highest precision and reliability.“The Nordschleife presents new demands every year, which is why targeted preparation is essential,” emphasizes Sagemüller. The same principle applies to everyone involved: Success is not achieved during the 24 Hours of Nürburgring, but in the weeks and months leading up to it—on the track, during testing, and through continuous development. This makes it clear: The 24 Hours of Nürburgring is not only a sporting highlight but also the most visible culmination of a comprehensive development process. The Nordschleife serves as the interface between motorsports, industry, and production vehicles—a victory at the 24 Hours of Nürburgring and a successful record-breaking run stand for one thing above all else: global recognition and visibility. Or, as has always been said in the context of development work:“Everyone praises what has been tested at the Nürburgring.”
07.05.2026
With a new lap record on the legendary Nürburgring Nordschleife, the new Manthey kit impressively demonstrates its dynamic qualities: The GT electric sports car equipped with it completed the 20.832-kilometer circuit in the Eifel region in 6:55.533 minutes with Porsche development driver Lars Kern at the wheel—making it over nine seconds faster than the previous record holder in the luxury electric vehicle class. At the same time, Lars Kern beat his own record—set in October 2023 in a Taycan Turbo GT with the Weissach Package—by twelve seconds. All record drives and further information Onboard through the Green HellThe record lap of the Taycan Turbo GT mit Manthey Kit is now available on the Nürburgring YouTube channel. The onboard footage from the cockpit of the vehicle offers the opportunity to relive this fantastic lap. Information about the official “Nürburgring record laps”The following principle applies to all drives: one track, one complete lap, one time – according to uniform standards. In addition to timekeeping with calibrated measuring technology, official record attempts and attempts to achieve a lap time are always accompanied by a notary. In addition to monitoring the timekeeping, the vehicle is also inspected. TÜV Rheinland checks for standard conformity and documents this. The exact length of the track and the start and finish lines are precisely defined. A full lap of the Nordschleife is driven and measured with a flying start (20.8 kilometers). The vehicle categories for record drives and official lap times at the Nürburgring are divided into different segments by the Federal Motor Transport Authority and specially defined special classes.
07.05.2026
24h fans, take note! Demand—especially for Saturday of the 24h weekend—is so high that the first ticket categories are already sold out. The weekend ticket (Friday / Saturday / Sunday) and the race ticket (Saturday / Sunday) are no longer available. The event ticket category (Thursday – Sunday) is also filling up fast: only 7,500 tickets remain (as of Thursday, May 7). Anyone who wants to experience the 24h Nürburgring live on site should therefore secure their ticket as soon as possible here. In addition to the four-day ticket, single-day tickets for Thursday, Friday, and Sunday are still available. However, anyone who drives to the Ring on Saturday without a ticket, hoping for the best, will no longer be able to buy one! To alleviate congestion on Saturday—the most popular day at the 24h Nürburgring, especially given the traffic situation—the organizers have a big request for all fans: Carpool if possible, arrive very, very early on Saturday, or—even better—use the event ticket to head to the Ring as early as Thursday or Friday. Those who were actually planning just a day trip to the Ring can experience racing action on the Nordschleife until late in the evening on Corpus Christi Thursday. Sunday, with the finish at 3:00 p.m., also offers not only a great racing program but also a more relaxed journey.
07.05.2026
The Golf GTI EDITION 50 – with race car driver and Volkswagen test and development driver Benjamin Leuchter at the wheel – completed the 20.832-kilometer lap on the legendary race track in just 7:44.523 minutes. With its new record time, the Golf GTI EDITION 50 underscores its exceptional status in the Volkswagen model range—as the most powerful and dynamically precise production Golf GTI. On the Nordschleife, the Golf GTI EDITION 50 is thus also faster than all previous Volkswagen production models. All record drives and further information Onboard through the Green HellThe record lap of the Golf GTI EDITION 50 is now available on the Nürburgring YouTube channel. The onboard footage from the cockpit of the vehicle offers the opportunity to relive this fantastic lap. Information about the official “Nürburgring record laps”The following principle applies to all drives: one track, one complete lap, one time – according to uniform standards. In addition to timekeeping with calibrated measuring technology, official record attempts and attempts to achieve a lap time are always accompanied by a notary. In addition to monitoring the timekeeping, the vehicle is also inspected. TÜV Rheinland checks for standard conformity and documents this. The exact length of the track and the start and finish lines are precisely defined. A full lap of the Nordschleife is driven and measured with a flying start (20.8 kilometers). The vehicle categories for record drives and official lap times at the Nürburgring are divided into different segments by the Federal Motor Transport Authority and specially defined special classes.
06.05.2026
In this interview, Martin Huning of RAVENOL explains why the 24 Hours of Nürburgring is indispensable as a litmus test for development, performance, and innovation. What significance does the 24-hour race hold for your brand?For the RAVENOL brand, the 24-hour race is the motorsports highlight of the year. No other event showcases RAVENOL as prominently as the endurance marathon in the Eifel. We are the title partner of the event and, in addition to numerous displays around the track, our branding is featured on all vehicle start numbers and driver suits. Furthermore, we supply our products to a good third of the entire starting field. What significance does the Nordschleife hold for your brand?We are a company with a very broad international presence. And the Nordschleife is truly a household name everywhere and known to our customers worldwide. When customers ask me about RAVENOL’s motorsport activities, the conversation always turns to the Nordschleife very quickly. 24-hour races take place all over the world. For many, the Nordschleife at the Nürburgring makes all the difference. How do you see that, and why?The “Green Hell” certainly lives up to its name as a racetrack in and of itself and demands everything from drivers and equipment over the long distance. To my knowledge, the Nürburgring is the longest permanent racetrack in the world. The total number of vehicles is also impressive. The variety of vehicle categories across more than twenty classes is unique. What attributes and emotions do you generally associate with the Nordschleife, and what makes this track so special during the 24-hour race?As is well known, the Nordschleife is open to anyone who wants to take it for a spin during public driving sessions. This is a special experience for motorsport fans and makes the Nordschleife very “accessible” and familiar. The track will also be celebrating its 100th anniversary next year. It has seen a lot and has always provided visitors with excellent entertainment throughout all that time. And the fans themselves are just as special as the Nordschleife itself. It’s truly impressive what goes into “creative camping” at the 24 Hours of the Nordschleife, especially in terms of the structures built. And then the fans transform the Eifel into one big “motorsport festival.” What exactly does it take to be successful on the Nordschleife and ultimately in the 24-hour race?In addition to a driver lineup with solid Nordschleife experience and a well-coordinated racing team, it’s a vehicle that’s both powerful and reliable. In addition to functional components like the engine and transmission, other fundamental automotive components are naturally required. That’s where we come into play with our products. In a 24-hour race, however, it doesn’t hurt to have a little luck on your side. If you’ve been developing and testing at the Nürburgring for years: Why are specific Nordschleife tests even necessary in the run-up to the 24-hour race? We are constantly developing new products while simultaneously modifying our proven operating fluids. Especially when it comes to performance-enhancing products,we want to test them there before competition use, in the very conditions where they’ll later be put to the test. What role does the Nordschleife play for your brand as a testing and development site for racing applications as well as for production vehicles and consumer products?As the saying goes: “Everyone praises what’s tested at the Nürburgring!” And that is absolutely true. Everyone knows about the special challenges the Nordschleife poses for both people and equipment. Our racing products, which have been successfully used at the Nürburgring for many years, even bear the “Nürburgring tested” logo, which builds trust in the brand. An oil brand that performs on the Nordschleife is more than suitable for everyday use. Where is the overlap between racing applications and products for end customers / normal road use?Motorsports in general serve to help us continuously improve our products in terms of performance and sustainability, or to design new products based on demand. The input we receive through our collaboration with manufacturers, racing series, and teams is invaluable for further developing both our company and our lubricants. And our production-line products are in no way inferior to our racing lubricants; after all, everything comes from the same source, and to a large extent, the same employees are involved in the development. Following up on Question 8: What communication priorities do you derive from the 24-hour race, and what significance does the Nordschleife factor hold for you in this context? a. In on-site activation The goal is to introduce the brand and relevant products to a large audience both on-site and via communication channels (TV, internet, etc.), and to do so at one of the world’s most renowned races and racetracks.b. In national/international communication surrounding the race? We position the 24-hour race as an absolute highlight, with record numbers of spectators, cars, teams, drivers, TV reach, and broadcast duration.c. In long-term strategic communication?RAVENOL brings together its most important partnerships at the 24-hour race: With the Nürburgring as a racetrack, with the 24-hour race itself, and with the vehicle manufacturers, teams, and drivers. In addition, there is our lounge, where we welcome employees and guests for whom the aforementioned combination of engagements represents an impressive experience. We field the Mercedes-AMG Team RAVENOL with the GT3. We pursue all of this as a long-term strategy, and it forms an important motorsports focus for us.
06.05.2026
Christoph Sagemüller of Mercedes-AMG Motorsport explains why the Green Hell and the 24 Hours of Nürburgring are key drivers of development and brand identity. What significance does the 24-hour race hold for your brand? For Mercedes-AMG, the 24-hour race at the Nürburgring is one of the most important motorsport events worldwide—not only historically, but above all strategically. For us, this endurance classic is an event where our brand must prove itself under extreme conditions. As head of motorsports, however, I don’t measure success there solely by the result, but also by whether we meet our performance standards under real competitive pressure. Overall victories like those in 2013 and 2016 therefore hold special significance for us. They are not only sporting successes but also clear proof of our brand’s capabilities. What significance does the Nordschleife hold for your brand?For us, it is the ultimate endurance test. What works here works under nearly all conditions. This role extends far beyond motorsports. The insights gained there are directly incorporated into our production vehicles, particularly in the areas of driving dynamics, long-term durability, and performance under extreme conditions. There are 24-hour races all over the world. For many, the Nürburgring’s Nordschleife makes all the difference. How do you see it, and why?There are many 24-hour races. Each has its own character, but none combines so many challenges at once as the Nürburgring Nordschleife, which is known as the “Green Hell” for good reason. The decisive difference lies in the track length as well as in the combination of demanding characteristics, heavy traffic with up to 150 vehicles of various performance classes, and often rapidly changing weather conditions—day and night. This complexity makes the race unique and, in my view, the most demanding 24-hour race in the world. There is also an emotional component: due to its proximity to Affalterbach, our local development site, and close ties to the region, this race feels like a home race for us. What attributes and emotions do you generally associate with the Nordschleife, and what makes this track so special during the 24-hour race?The Nordschleife stands for maximum intensity, precision, and respect. It is one of the most challenging tracks in the world. It demands an exceptionally high level of concentration and discipline from both drivers and the technology. But that is precisely what makes it so appealing. At the same time, the fans, the teams, and the special atmosphere along the track create a unique experience that is virtually unparalleled. For us as a brand, this connection is further brought to life through our own touchpoints, such as the AMG Lounge or grandstand—this creates a sense of closeness and makes the brand tangible on-site. What exactly does it take to be successful on the Nordschleife and, ultimately, in the 24-hour race?Success at the 24-hour race at the Nürburgring is always the result of a perfectly coordinated overall package. In my view, the following factors are crucial: perfect preparation, flawless team procedures, clean and proactive navigation through traffic, and clear strategic discipline over the entire race distance. Everything beyond that—and what sets this race apart from most others—such as unexpected conditions, heavy traffic with vehicles of very different performance classes and correspondingly large speed differences, as well as the overall course of the race—can only be influenced to a limited extent. That’s why, in addition to preparation, a certain amount of racing luck is always part of the equation. If you’ve been developing and testing at the Nürburgring for years: Why are specific Nordschleife tests even necessary in the run-up to the 24-hour race? The Nordschleife presents new challenges every year, which is why targeted preparation is essential. Changes to the track, varying weather conditions, new tire specifications, and shifting driver and team lineups make it necessary to revalidate every detail. This year, in particular, we are working with new team structures. This makes it all the more important that all processes and coordination are fine-tuned under real-world conditions beforehand. Even our long-standing and highly experienced drivers need and want sufficient preparation time on the Nordschleife to get ready for the race in the best possible way. Because even if you drive the track repeatedly, the combination of the Nordschleife and the Grand Prix circuit, at around 25 kilometers, is exceptionally long. If you extrapolate that to other race tracks, it quickly becomes clear how much more intensive the preparation must be. What role does the Nordschleife play for your brand as a testing and development site for racing, as well as for production vehicles and end-customer products?For Mercedes-AMG, the Nürburgring Nordschleife is one of the most important development sites worldwide. It allows us to test stresses and driving conditions at an intensity and density that cannot be replicated in normal road use. A kilometer driven on the Nordschleife under high-speed conditions is equivalent to many times a standard kilometer in road use. This results in significant added value for our production vehicles. Motorsport is a key driver in this regard: insights from racing are directly incorporated into the development of our high-performance models—with the goal of enabling our customers to experience performance and reliability under extreme conditions. Where is the overlap between racing and products for end customers / normal road traffic?The overlap lies primarily in technology, expertise, and development philosophy. Topics such as aerodynamics, suspension, thermal management, and efficiency are tested in motorsport under extreme conditions and subsequently transferred to production. Our goal is to credibly bring performance from the racetrack to the road. A current example is the parallel development of our new Mercedes-AMG GT3 and the next generation of the road-legal Mercedes-AMG GT Black Series. For me, this is the most consistent approach to integrating motorsports and production development. Following question 8: What communication priorities do you derive from the 24-hour race, and what significance does the Nordschleife factor hold for you in this context? a. In on-site activationOn-site, the focus is on the immediate brand experience. It’s about making performance not just visible, but tangible—through proximity to the brand, exclusive insights, and direct touchpoints such as the lounge, showroom, or grandstand.b. In national/international communications surrounding the race? In international communications, we use the race as a credible stage for our performance expertise. The key point is: We demonstrate our capabilities not in a lab, but in real competition under extreme conditions.c. In long-term strategic communications?In the long term, our involvement contributes to positioning Mercedes-AMG as a high-performance brand. The Nordschleife is the most visible proof of our capabilities. It stands for credibility, durability, technical substance, and our commitment to continuously proving ourselves under the toughest conditions.
