16.07.2026
Test and development runs take place on the Nordschleife for up to 17 weeks a year. Car manufacturers and suppliers from all over the world use this time to develop and test vehicles, components and new technologies under the most demanding conditions. Although many companies have their own test centres and proving grounds, they go to the considerable logistical effort of bringing vehicles, development teams and equipment from Japan, China, the USA and other countries to the Nürburgring. But why is the Nürburgring such an important development site for the international automotive industry, and why is the effort justified?
“For us, the Nordschleife is far more than just a test track. It is a comprehensive development tool that enables us to ensure our vehicles meet the high expectations of international markets,” says José Miranda, Global Chief Marketing Officer at BYD and therefore responsible for the DENZA and YANGWANG brands. For Astemo, an international automotive supplier, the Nürburgring is also a special development site. Kenichi Kirihara, General Manager of the Technology Development Division for Next Generation Chassis Systems, says: “Nowhere else in the world can we find a circuit or test track where driving dynamics can be tested so comprehensively.”
This statement is underpinned by the diverse parameters offered by the Nordschleife: 21 kilometres in length, 73 bends and a 300-metre elevation change over a single lap. High-speed sections, varying road surface conditions, bumps, compressions, hard braking zones and a wide variety of corner combinations following one another in quick succession place relentless demands on the entire vehicle and its components. The Nordschleife demonstrates how all components work together under real-world, sustained stress.
“A microcosm of the world’s roads and a lap that reveals weaknesses”For Subaru, too, the Nürburgring has therefore held a firm place in vehicle development for decades. As early as 1989, the company used the Nordschleife as part of the development of the Legacy for the European market. Since 1992, the circuit has been a continuous part of Subaru and STI’s development work, starting with the first Impreza WRX.
The company describes the Nordschleife as a place where vehicles are tested under conditions that are extremely close to real-world scenarios. “For Subaru and STI, the Nordschleife is both an early-stage development environment and the final test track for vehicle development – the place where a vehicle’s weaknesses inevitably become apparent,” explains Max Fiebig, Engineering Manager at Subaru Corporation. According to Fiebig, the Nordschleife replicates almost every situation that can occur on public roads: fast and slow sections, bumps, potholes, rough road surfaces and steep gradients. Added to this is the changeable weather in the Eifel region. For Subaru, the Nürburgring is therefore a “microcosm of the world’s roads”.
Toyota, too, has been using the Nürburgring for development and testing since 1995. Over the past three decades, the Nordschleife has become an important extension of the company’s own development environment. Toyota links this to its ‘Roads make cars’ philosophy: vehicles improve where they are driven, tested and further developed under real-world conditions. Behind this lies a clear development philosophy: vehicles should be developed where they will eventually be driven. “The Nordschleife offers a unique combination of demanding driving conditions, high speeds and changing weather conditions. Here, our engineers can evaluate vehicles under conditions that cannot be fully replicated anywhere else,” explains test driver Herwig Daenens. “The insights gained there are incorporated into performance models as well as production vehicles.” According to Daenens, the aim is to develop vehicles that not only impress on the racetrack, but also instil confidence and driving pleasure in their drivers during everyday use.
“The Nürburgring offers development value that goes far beyond distance and logistics”The particular significance of the Nürburgring is also evident from the effort expended by international companies. Teams travel from Japan, China and other countries; vehicles and components are brought to Germany; and development programmes are planned and carried out over months. YANGWANG began using the Nürburgring in June 2024, whilst DENZA started in October 2025. Both brands use the Nordschleife as part of their international development and validation work. This is not just about pure performance, but also about driver confidence, repeatability, thermal stability, durability and the overall quality of the vehicle. “The investment is justified because the Nürburgring offers development value that goes far beyond distance and logistics,” says José Miranda. “As international brands, YANGWANG and DENZA must validate their products in environments that are recognised and respected by customers, engineers and the media around the world.”
Max Fiebig, speaking on behalf of Subaru, also attributes the effort to the unique automotive environment in Germany. He refers in particular to the emotional driving culture of the Green Hell and the proximity to the German automotive industry. Astemo has now even set up a development base near the Nordschleife. Kenichi Kirihara explains: “We need to find the most demanding environment to get the best out of our engineers and our technology. Innovative technology doesn’t just come to us whilst we sleep – we have to work hard for it.”
“The Nürburgring as a global benchmark: if you succeed here, you’ll succeed anywhere”The companies’ responses repeatedly revolve around a central perception: for the industry, the Nürburgring is not merely a test site, but a globally recognised benchmark. Toyota describes the Nordschleife as the benchmark for driving dynamics, durability and the driving experience. Subaru sees it as the foundation for its own commitment to a safe, stable and confidence-inspiring driving experience. BYD emphasises the importance of internationally recognised development environments, and Astemo sums up its significance particularly clearly: “The Nordschleife is to the automotive industry what New York is to show business: if you succeed here, you’ll succeed anywhere.”
This assessment illustrates why the Nürburgring enjoys such special credibility worldwide. Anyone testing here is not only taking on a demanding circuit, but also a benchmark that is understood within the automotive industry, by the media and by customers. This global significance is evident beyond mere statements. American performance cars such as the Ford Mustang GTD have been strongly associated with development and official lap times at the Nürburgring in recent months. Here, too, it becomes clear: the Nordschleife is not just a European legend, but a global benchmark for technical performance.
More than just high-speed performance, best times and recordsIn the public eye, the Nürburgring is often associated with spectacular lap times. For the companies themselves, however, records – if at all – are only part of the story. The development work is what matters most. YANGWANG and DENZA regard communication centred on the Nordschleife as credible above all when it is based on genuine engineering work: testing, calibration, validation and continuous improvement. “Communication centred on the Nordschleife should be based on authentic development work,” says José Miranda. “The value of the Nürburgring is not limited to a single figure. It is about demonstrating technical excellence, development discipline and the ability to develop vehicles that perform confidently under demanding conditions.”
Subaru, too, does not focus on individual lap times. Instead, the company uses the Nürburgring – as well as major events such as the ADAC RAVENOL 24h Nürburgring – to apply the insights gained to production vehicles. The aim is to produce vehicles that can be driven safely and with confidence, regardless of the driver’s ability, that do not cause fatigue and that make you want to keep driving. Astemo regards publicly communicated lap times as an exciting benchmark for motoring enthusiasts and those interested in technology. For its own development, however, the focus is on modern chassis technologies – such as systems in which steering, brakes, chassis and electric drive are centrally networked with one another. “If a system works well on the Nordschleife, we can be fairly certain that it will work well on all roads,” says Kenichi Kirihara.
A development hub with international appealThe companies’ statements make it clear: for the international automotive industry, the Nürburgring is a place where products are not only tested but also developed with a view to the long term. The Nordschleife combines real-world conditions, a technical environment, infrastructure, history and a global reputation to form a development hub that no other test track can replace. This means the Nürburgring is not only part of motorsport history, but also part of the future of mobility. Whether it’s internal combustion engines, hybrids, electric vehicles, chassis control systems or software integration – the Nordschleife remains a place where new technologies must prove themselves under particularly demanding conditions.
➡️ The full interviews with Toyota, Subaru, YANGWANG, DENZA and Astemo will be published on the landing page “Test & Development am Nürburgring” and provide further insights into the development work carried out by international manufacturers and suppliers at the Nürburgring.