The Nürburgring Grand Prix circuit has a new bend. As the centerpiece of an extensive partnership, PAGID Racing now holds the naming rights to the first right-hand bend of the so-called Müllenbachschleife. In addition, the brand, which has been successful with its brake pads in the motorsport and high-performance segment for 30 years, will become a partner of the Nürburgring Driving Academy and will be involved in the ring°kart track and the Nürburgring Business Club. The partnership will initially run for three years until 2026.
As part of the collaboration with the Nürburgring Driving Academy, PAGID Racing will also equip the Nürburgring's formula cars with high-quality, asbestos-free racing brake pads, helping the ring's customers to find the perfect braking point in future. At the Driving Academy's formula training sessions, anyone can climb into the cockpit on various courses. At the ring°kart track, PAGID Racing ensures that guests also feel comfortable off the track and sets up a "chill and brake zone" for visitors. In addition, the performance brand uses the offers of the race track's networking platform with a membership in the Nürburgring Business Club. Over 50 companies involved in the Nürburgring are already connected here.
"We are delighted to be intensifying our collaboration with the Nürburgring. Due to the enormously high demands on drivers and vehicles, the Nürburgring has been a very important location for the PAGID Racing brand for decades, not only serving as a test track for our high-quality friction materials, but also as the central link to our partners who successfully compete there year after year," explains Carolin Leo, Global Brand Marketing Manager at PAGID Racing.
"PAGID Racing's commitment across several modules of our Nürburgring destination shows how versatile and at the same time targeted partners can present themselves at our race track. We are proud to be able to offer PAGID Racing such a wide range of activities, from advertising at the track to the sensible use of the company's high-quality products as part of the Nürburgring offers. In this way, a partnership is also lived in terms of content and, above all, can be experienced by our customers," says Nürburgring Managing Director Christian Stephani.
About PAGID Racing and TMD Friction
PAGID Racing is a performance brand of TMD Friction, a leading global supplier of high-quality brake pad solutions for the automotive and brake industry. TMD Friction employs more than 4,200 people worldwide at locations in Europe, the USA, Brazil, Mexico, China and Japan. The company develops and produces disc and drum brake linings for passenger cars and commercial vehicles. The product portfolio is rounded off by the PAGID Racing brand in the motorsport and high performance segment and has been successful in this area worldwide for more than 30 years.