The Nürburgring is taking the next step in its strategic development: With a newly created partner concept, Nürburgring 1927 GmbH & Co. KG is organizing its numerous corporate partnerships for the first time in a clearly defined and official category system.

The aim is to structure cooperation within the three partner categories, further increase the visibility of the cooperation, and strategically develop partnerships at all levels. At the top of the new structure are two exclusive categories: “Official Automotive Partners” and “Exclusive Partners.” Together, these form the top level, which is limited to a total of nine partners. BMW M, Mercedes-AMG, and XIAOMI are already members of the “Official Automotive Partner” circle. Only one company per industry can be represented among the “Exclusive Partners.” With Goodyear (tires), RAVENOL (lubricants), Bitburger (beverages), and Bilstein (suspension technology), strong brands with a long tradition at the Nürburgring are already represented here.

Premium and Business as the second and third partner levels
This is followed by the Premium Partner level, which currently includes ten companies from various business sectors. The third level is the Business Partner category. Here, too, the Nürburgring offers companies various opportunities to present their brand in the Nürburgring universe and actively leverage the collaboration for their own business.

How do you become a partner of the Nürburgring?
Companies that would like to become partners of the Nürburgring can structure their cooperation using various modules. These include advertising and naming rights, year-round rental of lounges or shops, and the acquisition of licenses to officially associate products or services with the Nürburgring brand.
 The Nürburgring develops customized concepts tailored to the goals and needs of its partner companies, opening up a wide range of opportunities for brand presence, customer activation, and networking. To provide better orientation within the partnerships, the Nürburgring has introduced official partner badges. They follow a clear color structure: gold stands for Official Automotive Partners and Exclusive Partners, silver for Premium Partners, and bronze for Business Partners.

Member Nürburgring Business Club offers entry into the world of the Nürburgring
Outside the partner structure, but serving as an entry point to the Nürburgring network, is the Nürburgring Business Club. As a club member, the company gains access to business events, networking opportunities, and an initial visible presence in the Nürburgring world. These partners are listed as “Member Nürburgring Business Club” and also receive a red badge. “At the Nürburgring, partnerships are actively lived – on an equal footing, with passion and in a unique environment. The new presentation of the partner structure gives our partners clear orientation – both in joint communication and in the scope of cooperation and the possibilities for joint activation,” explains Nürburgring Managing Director Christian Stephani. “This ranges from low-threshold entry as a member of the Nürburgring Business Club to our largest partners, who rank at the highest and most exclusive level and have access to the most comprehensive and far-reaching components.”

The new structure is a further step in the strategic development of the Nürburgring as a multifunctional business and event location.

The current partners at a glance:

Official Automotive Partner & Exclusive Partner:
BMW M, Mercedes-AMG, XIAOMI, Goodyear, RAVENOL, Bilstein, Bitburger

Premium Partner:
Falken Tyres, Hyundai, Landgraf Motorsport, Porsche, Manthey Racing, TÜV Rheinland, TOYOTA GAZOO Racing Europe, Audi Sport, Scherer Gruppe, Racetracker

Business Partners:
Red Bull, Coca-Cola, Langnese, Hazet, Fujitsu, Blåkläder, WiSolar, H&R, CATERHAM Nürburgring, Remagen, MBA-Sport, Black Falcon, Subway, Atomic, GetSpeed, Nankang, Veedol, RentRaceCar, TotalEnergies, Feuerschutz Jockel, Kunos Simulazioni, Gran Turismo, PAGID Racing, SX Group, Maybach Icons of Luxury