The Nürburgring is taking responsibility – not only on its own premises, but also beyond. With a new awareness campaign, the racetrack, together with the municipalities of Adenau, Kelberg, and Vordereifel, as well as the Koblenz Police Department – particularly the stations in Adenau and Mayen – is appealing to all visitors to behave considerately and in accordance with the rules during their stay in the region. At the heart of this is a clear message: “Your Home for a weekend. Our Home for a lifetime.”

The campaign’s visual motif shows a person in front of a split image: on one side, the Nordschleife as a place of longing for motorsport enthusiasts from all over the world; on the other, a town in the region—such as Nürburg or Kelberg. The symbolism is deliberate. Those who visit the Nürburgring are not just traveling to a racetrack, but to a region that is the permanent center of life for many people. The Nordschleife and the surrounding towns are inextricably linked—infrastructure-wise, economically, and socially. The motif is complemented by the characteristic Nürburgring silhouette, which, as a graphic element, further underscores the connection between the destination and the region.

“In terms of content, the campaign deliberately avoids a preachy tone, focusing instead on a change of perspective and empathy,” explains press spokesperson Alexander Gerhard. “While clear rules apply on the Nordschleife to ensure safety and fairness, the provisions of the traffic regulations naturally apply on public roads.” Accordingly, the campaign invites people to put themselves in the shoes of local residents: For visitors, the Nürburgring is a special weekend experience; for the people in the region, it is part of their everyday life.

“The Nürburgring is a cosmopolitan place of enthusiasm and international encounter. At the same time, we see ourselves as part of a strong region. For us, responsibility does not end at the Nordschleife exit. Even though we do not perform any official duties outside our premises, it is part of our identity to advocate for respectful coexistence and to raise our guests’ awareness of this,” adds Gerhard. The goal is to work with local authorities and the police to promote an attitude that views consideration and compliance with rules as a natural part of a successful visit.
The initiative is based on extensive research and the analysis of comparable best-practice campaigns from other destinations. From this, a unique, regionally rooted communication concept was developed that takes into account the specific situation surrounding the Nürburgring. The message is clear: the Nürburgring, a passion for automobiles, and social responsibility are not mutually exclusive—on the contrary, they belong together.

As a major economic driver, the Nürburgring generates significant annual economic value in the hotel, restaurant, retail, and service sectors. Numerous companies in the region benefit directly or indirectly from the influx of visitors. This economic significance makes harmonious coexistence all the more important. The new awareness campaign is therefore intended not only to raise awareness but also to reinforce the understanding that every single individual, through their behavior, contributes to how the Nürburgring and the region are perceived—today and in the future.