FOR RESPECTFUL COEXISTENCE IN THE REGION
With this message, the Nürburgring has launched an awareness campaign in collaboration with the municipalities of Adenau, Kelberg, and Vordereifel, as well as the Koblenz Police Department—specifically the stations in Adenau and Mayen.
The campaign centers on the message: “Your Home for a weekend. Our Home for a lifetime.” It reminds visitors that for many people, the Nürburgring is not just a destination, but part of their daily lives and the center of their world.
The campaign motif connects the Nordschleife—a place of longing for motorsport fans—with a local town, thereby highlighting the close connection between the racetrack and its surroundings.
The initiative deliberately focuses on a change of perspective and empathy. While clear rules apply on the Nordschleife, the provisions of the traffic regulations naturally apply on public roads.
The Nürburgring sees itself as part of a strong region and, together with local municipalities and the police, aims to promote respectful coexistence—so that consideration and compliance with the rules are a natural part of every visit.
➡️ Read more about it here.