Contract until the end of 2028: Nürburgring and Mercedes-AMG Motorsport extend their partnership

03.09.2026

The Nürburgring and Mercedes-AMG Motorsport are continuing their long-standing partnership until at least 2028. The performance and sports car brand from Affalterbach, which has been the Nürburgring’s Official Automotive Partner for ten years, will thus remain at the highest partnership level with the historic race track. A contract to this effect has been signed by both companies.

Mercedes-AMG Motorsport will continue to feature prominently at key locations around the Nürburgring. Key elements of the partnership will include the advertising space at the famous Caracciola Carousel on the Nordschleife, as well as the naming rights to the AMG Arena and the AMG Grandstand on the Grand Prix circuit. In addition, the AMG VIP Lounge above the pit lane will remain in place. This commitment is complemented by advertising spots on the ring°wall as well as selected joint communication initiatives.

“Mercedes-AMG Motorsport and the Nürburgring have enjoyed a close partnership for many years. Both brands stand for emotion, performance and the highest standards. We are therefore delighted to continue on this shared journey in the years to come,” explains Christian Stephani, Managing Director of Nürburgring 1927 GmbH & Co. KG.

“Whether in motorsport or as a benchmark for our road cars – the Nürburgring has always held special significance for Mercedes-AMG Motorsport. It has been the setting for numerous milestones, most recently our victory in the legendary 24-hour race. Furthermore, we have been linked by an official partnership for ten years now, which underlines our emotional connection to this unique race track. We are delighted to continue this successful collaboration in the future,” says Simon Wilbers, Head of Mercedes-AMG Motorsport.

Since 2017, the Nürburgring and the performance and sports car brand have enjoyed a long-standing and successful partnership. The extension of the partnership underlines the close connection between the two brands and continues their collaboration at one of the world’s most famous motorsport venues.