New design, improved navigation, real emotions – and even more fan favorites to discover.

The wait is over: Our completely redesigned Nürburgring Online Shop is now live! With a fresh layout, clearer structure, and an improved user experience, shopping just got a whole lot more enjoyable – whether you're browsing on your phone, tablet, or desktop.

While the result may look simple and clean, launching this new shop was the result of months of hard work. From the first ideas to the final technical implementation, countless hours were spent on coordination, testing, and fine-tuning every detail behind the scenes.

The goal: A modern, reliable shop that’s easy to use and enjoyable to explore – true to the Nürburgring experience.

Discover what's new – and what’s inside

Alongside the improved technology and navigation, we’ve also refined and expanded our product range – now clearly organized into intuitive categories:

🔴 Clothing
T-shirts, hoodies, jackets – all designed to bring the Nürburgring spirit into your everyday look, on and off the track.

🟡 Accessories
Caps, sunglasses, bags, and backpacks – practical items with Nürburgring style, made for daily use or your next race day visit.

⚫ Fan World
Bring the Ring into your home with items like stickers, home textiles, kitchen and BBQ accessories, stationery, camping gear, and more.

Whether you're shopping for yourself or looking for the perfect gift, the new shop makes it easy to find what you're looking for – and maybe something extra you didn’t know you needed.

Take a look – and tell us what you think

The new Nürburgring Online Shop is now open at nuerburgring.de/shop
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We’d love for you to take a look – and we’re excited to hear your feedback!