The Nürburgring is to remain the venue for one of Europe’s biggest rock music festivals for the next few years. That is the outcome of the negotiations leading to the contract signed by capricorn NÜRBURGRING GmbH (CNG), the future operator of the Nürburgring, and concert promoter DEAG Deutsche Entertainment AG (DEAG). The organiser of tours and concerts by Iron Maiden, Black Sabbath, the Rolling Stones, Lady Gaga, Peter Maffay, U2 and many others, DEAG is one of the best known promoters in the international music business. The organisation remains in the experienced hands of the Nürburgring team.
“We will deliver a very attractive, high-quality musical programme. This will be helped by our recent acquisition of the leading British concert, tour and festival promoter, Kilimanjaro Live. That gives us considerable synergy effects in international concert procurement and in artist marketing that the fans will also notice at the programme for the Nürburgring”, said Prof. Peter L. H. Schwenkow, CEO of Berlin-based DEAG.
With Stuart Galbraith (CEO Kilimanjaro Live), the promoter of legendary festivals such as Live Aid, Live8, the Hyde Park Events and many others, and Ossy and Oliver Hoppe (Wizard Promotions), two of the most internationally prominent promoters of hard rock events are now under the DEAG umbrella. This ensures that the Nürburgring will remain the iconic venue for the rock festival in Europe in the years to come.