Category: 2019

New name partner at the Nürburgring: VIP area now called Coca-Cola business°lounge

In Coca-Cola, the Nürburgring has won a new partner to lend its name to the lounge area of the BMW M Power stand. The attractive VIP area of the main stand directly at the start/finish straight boasts a direct view of the starting grid and everything that happens in the pit lane. The new contract for the naming right with the beverage company runs through 2021. At the same time, the Nürburgring will continue its existing supplier partnership with Coca-Cola.
Those set to experience an event in the Coca-Cola business°lounge can look forward to a very special ambience. The lounge area is comprised of seven individual lounge segments of 200 m² each that feature window walls looking out on the race track.  In addition, each segment boasts some 80 business seats for genuine motorsport pleasure outdoors. All told, the Coca-Cola business°lounge offers 1,750 m² that can be used in a variety of ways. Here, up to 480 persons can experience the various major events, conferences, workshops, evening events and corporate events of all kind in a unique atmosphere.
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