Media Nürburgring

New contract between brewery and race track

Nürburgring 1927 GmbH & Co. KG

New contract between brewery and race track: “A Bit, please” remains the motto at the Nürburgring

  • New five-year contract between Nürburgring and Bitburger
  • Naming rights, advertising structures as well as supply and selling rights
  • Regional ties, tradition and innovation as common brand values

Nürburg. Two long-standing Eifel companies have agreed to remain partners for another five years. The Nürburgring, opened in 1927, and privately owned brewery Bitburger, established in 1817, have signed a new contract that lays the groundwork for the continuation of their successful cooperation. Up to and including 2023, the family company with the well-known slogan “A Bit, please” (Bitte ein Bit) thus secures various naming rights, the right to use advertising structures, as well as supply rights and the licence to sell its products at the race track.
“Bitburger is an important and, above all, a reliable partner for us. We have a long tradition with the family company, which is currently managed by the family’s seventh generation,” explains Nürburgring managing director Mirco Markfort, adding that “international renown combined with strong regional ties, a brand promise of quality, continuous innovation as well as great passion and responsibility are values that distinguish both companies.” Bitburger has played a role at the race track since the Eifel course was established. “For us as a family company, commitment to our origins traditionally plays a major role. This is also evident in that we were already involved in the opening race at the Nürburgring in 1927 – and it remains a significant partnership to this day. This is why we are happy that we will be able to continue supporting the Ring and its fans in future,” says Marco Boor, head of sponsoring at Bitburger.
With the five-year contract, the brewery secures supply and selling rights at the Nürburgring. In addition, the naming rights for the locations Bitburger Event-Center and Bitburger Gasthaus will be continued under the deal. The use of various advertising facilities like those at the info°center, the ring°kartbahn and the staircase to the ring°boulevard is also covered by the contract.

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Alexander Gerhard

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Ann-Kathrin Schürmann

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