Business - Nürburgring


Präsentation der Ford Champions Fahrzeugpalette am Nürburgring

Presentation of “Ford Champions” model range at the Nürburgring

The Ford dealers’ annual kick-off conference took place at the Nürburgring on 6 December 2011. The agency Kontextuelles was responsible for the concept and organisation and set a spectacular stage for the “Ford Champions”. Roughly 1,000 Ford dealers from all over Germany came to the legendary race track on this occasion. The conference and presentation of the “Ford Champions” model range took place in the ring°arena, while the Bitburger Event-Centre housed the registration and catering facilities. At the same time, the latest Ford showroom concept was presented at the ring°boulevard


After the conference, it took only 2.5 hours to convert the ring°arena for the gala banquet by equipping it with tables, bars, a buffet and a show stage. A lounge area with bars and automotive and football exhibits was set up in the Bitburger Event-Centre. 

The Ford project managers in charge of the event said the annual kick-off conference was much appreciated by dealers and internal colleagues alike.

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