The Nürburgring brand

Ever since 1927, the Nürburgring has been considered the longest, most difficult and busiest permanent race track in the world – a determining element in the history of German motorsport and one of the country’s best-known national monuments. It has become famous for the challenge it poses for both drivers and cars and even today, the “Green Hell” is still an outstandingly important gauge in motorsport and the automotive industry. The unique myth that formed around the Nürburgring brand is still a guarantee for exciting motorsport events, high-quality corporate events and emotional experiences of all kind. Nobody who has ever spent some time at the Nürburgring, the most beautiful and highest spot in the Eifel region, will ever forget this special experience. People are left with stunning impressions whatever they do at the Nürburgring. 


The Nürburgring brand represents tradition, drive, emotionality, challenge, quality and uniqueness – and this is also what our partner brands stand for.

The Nürburgring logo

The word “Nürburgring” no longer just describes a place with history but has evolved into a brand with a future. The trademark used today (first line, third logo from the left) depicts the myth of the Nordschleife in a modern fashion in combination with the Nürburgring name in modern and individual typography. The track is plastically raised in two elegant shades of grey and features the Nürburgring name in a striking, racing red colour. The logo is plain, striking, modern and variable.


As you don’t play around with brands, there are strict trademark rules everybody has to adhere to. The Nürburgring logo (umbrella brand)is protected as a word and figurative mark, while the various track silhouettes of the Nürburgring (Grand Prix track, Norschleife, Nürburgring as a whole including both Nordschleife and Grand Prix track) are registered as figurative trade marks in the form of a Community trade mark with the Office for Harmonisation in the Internal Market (OHIM). 

Nürburgring logo - historical
Historical logo
Nürburgring logo - 1984
Logo 80s
Nürburgring logo
Current Logo
Nürburgring logo - Official Licensed
Logo Official Licensed

Silhouette - complete track
Complete track
Silhouette - Nordschleife
Silhouette - Grand-Prix circuit
Grand-Prix circuit
Silhouette - Silhouette und lettering
Track and lettering

Licensing requests

The Nürburgring brand is much sought after thanks to its uniqueness and special character, but we are very selective. Only companies and products that are compatible with the Nürburgring are allowed to use our logo or the track silhouette of the Nürburgring. It is also mandatory to obtain permission from the Nürburgring 1927 GmbH & Co. KG before taking pictures or making videos on the race tracks and Nürburgring premises. Both may be subject to a fee.


We will be happy to provide you with detailed information and our general conditions. Please fill in the form for your license request and send it to us at least seven working days in advance so that we can handle and reply to your inquiry as fast as possible. You will be given further information and details personally or by mail


Transfer the myth of the Nürburgring to your brand and become our license partner!

Categories of licensing

Commercial use of our logo is subject to licensing in the following cases:

Product license

If you intend to put the Nürburgring brand or the brand logo on your products, we can offer you a product license. Companies that obtain a product license from the Nürburgring are allowed to use the Nürburgring Official Licensed Logo in their marketing. Numerous companies from the motorsport, automotive and tourism industries already benefit from the positive force of our brand.

  • Video games
  • Toys
  • Model cars
  • Merchandising

Practical example:

Film and photo license:

The Nürburgring – and the Nordschleife in particular – is the world’s most beautiful stretch of asphalt for many. It is therefore understandable that many successful companies want to film or photograph their products on the race track. 

  • Self-produced film and photo material (advertising shots, promotional videos, image films)
  • Film and photo material produced by third parties (from the archives of the Nürburgring)
  • Pictures for print media / books

Track data

If you are interested in scanner measurements of the Nürburgring race tracks (for instance for simulation applications), please contact our partner 3D Mapping Solutions.

  • For driving simulators developed by carmakers
  • For video games

3D Mapping Solutions GmbH

T +49 (0)8024 46041-00

E-Mail: info(at)


Highlights Simulation Nürburgring Nordschleife (2014):

rFpro Nurburgring Nordschleife Simulation Intro from rFpro on Vimeo