Brand presentation and sponsorship at the Nürburgring


Transfer the myth Nürburgring to your brand – 
The most famous racetrack in the world becomes your stage

In addition to a wide selection of event venues, the Nürburgring offers a whole range of advertising options for year-round or temporary brand marketing activities. Whether in the form of conventional perimeter advertising along the Grand Prix track or Nordschleife, naming rights, VIP hospitality, corporate client events, or licences for using the Nürburgring brand– at the Nürburgring there are countless ways of achieving your particular marketing goals.

The perfect marketing mix

We offer you custom communication packages tailored to your requirements, which specifically focus on popular “below the line” measures, such as sponsorship, events, product presentations or promotions.

We’d be delighted to meet you to discuss your particular goals and what you aim to achieve by becoming involved with the Nürburgring. Should you wish, we can produce for you a custom package based on the outcome of these talks, which will enable you to benefit from the uniquely emotive communication platform presented by the Nürburgring.

Facts & figures Nürburgring

  • 92 % awareness
  • More than 500,000 attend racing and sporting events
  • More than 500 corporate events (incentives, product demonstrations, meetings, conferences, sales training courses and many more)
  • Own „racing school” (Nürburgring Driving Academy) with more than 2,000 satisfied customers
  • More than 2,000 hotel beds in the immediate vicinity

Your sponsorship and communication opportunities

Communication tool elements

In the section that follows we’d like to take the opportunity to present a few of our packages, each of which features different communication tool elements. Opt for one of these packages or take advantage of our offer to create a custom package to your specifications.

Year-round brand presence

  • Perimeter or other advertising features along Grand Prix track or Nordschleife
  • Stand or track section naming rights
  • Event venue naming rights, e.g. Media Centre, ring°kartbahn
  • Year-round rental of a VIP-Lounge above the pit complex

Brand presence sponsorship of individual events*

  • Advertising presence (perimeter advertising) during major events, e.g. F1 or DTM
  • Stand branding or naming rights during events
  • Promotional or sampling activities in the spectator centres or in the car parks (e. g. info°center)
  • Usable for B2B and B2C campaigns, e.g. may be combined with own event

Licence partnership

  • Licences (use of Nürburgring logo)
  • Inclusion in printed material published by the Nürburgring or on licensed products (e.g. Merchandising)


  • Point-of-Sale campaigns
  • Prize draws
  • Incentives

ADAC Zurich 24h-Rennen
Caracciola-Karussell mit Werbebande
Messestände im ring°boulevard
Flaggen vor dem info°center
Lizenz Markenlogo

* At major events it is the event organiser that is responsible for advertisement and sponsorship packages. We’d be delighted to assist you in putting together a custom package and in the subsequent negotiations with the event organiser in question.